Pre-MLS:
- Informal staging with Kricket and Mike
- Formal staging with our professional stager*
- Professional photographs taken
- Virtual photo tour set up
- Measure house
- Marketing questionnaires completed by sellers
- Disclosures completed by sellers
Pre-MLS/Active on MLS:
- New list e-mail sent to CBB agent network
- New list e-mail sent to our agent network
- New list e-mail sent to our “sphere” network
- Point of Interest cards created for the home
- Marketing flyers created
- Master binder created (including local community information)
- Brochure box with flyers on main sign (if sign allowed)
- New listing sign in the front yard
- Directional arrows placed
Coldwell Banker Burnet Technology Marketing:
- HomeInfo Sign with immediate link to our e-mail
- LeadRouter – instant notice via cell phone and e-mail for property inquiries
- Enhanced listings on Realtor.com
- Distribution through Trulia.com, Google.com, OpenHouse.com, Yahoo!RealEstate and FrontDoor.com (powered by HGTV)
Active Listing on MLS:
- Placed on all real estate websites with “broker reciprocity,” through MLS (Coldwell Banker, CBB, Edina Realty, ReMax, Realtor.com, etc.)
- Listing added to the Star Tribune website
- Marketing captions added to pictures listed on MLS
- Enhanced listing on Realtor.com (extra headline, scrolling banner)
- Placed in featured homes on KricketandMike.com web site
- “Just listed” postcard*
- First or second Tuesday after we’re on the market: Broker Open House*
- Marketing e-mail for open house will be sent to CBB agent network, and advertised on MLS and real estate websites
- First public open house on the first or second Sunday after we’re on the market:
- CBB and Realtor.com website open house ads
- Online listing on StarTribune.com
- Where appropriate, Sunday Open House Showcase*:
- Full color picture ad
- Open House directory ad
- Online listing on StarTribune.com
- Open house plan: two-hour open house every second to third Sunday (if you want)
- Advertised through:
- Realtor.com
- CBBurnet.com
- Edina Realty
- ReMax
- All other MLS brokers’ websites
- Home featured on monthly “Kricket and Mike” e-newsletter (500+ pieces)
- Home featured on monthly Beachside neighborhood real estate flyer
- Listing syndicated to multiple websites (using V-Flyer) like Zillow, GoogleBase, Trulia, Oodle, Vast, Geebo, OLX, Dot Homes, Hot Pads, Front Door, Yahoo, Backpage and craigslist
Ongoing:
- E-mails and follow-up phone calls to all showing agents
- A weekly report sent to you that details any marketing activities, showings, showing feedback, open house feedback and current market data relative to the home/competition
- New photographs taken when applicable (season changes, changes to the interior)
- New marketing e-mails, flyers, potentially another Broker Open House, etc., for any price changes
* Where appropriate
